Onboarding project | Inshorts

Inshorts?

AI powered news aggregator platform. It provides summaries of news aggregated from national and international sources. It allows users to autoplay videos, read offline and in night mode, and view personalized feeds. It allows users to share and bookmark the news. The application is available on iOS and Android platforms.

Sector - Internet First Media

What problem does it solve for?

Inshorts helps people who don't have the time or motivation to read long news stories. It makes news short and simple, using only 60 words, so it's quick to read, especially on phones.

This is great for people who would like to catch up on what’s happening while they’re on the go or taking short breaks.Ideal Customer Profiles

Ideal Customer Profile Summary

Details	Raj the Busy Professional	Priya the College Student	Amit the Aspiring Entrepreneur	Mohan the Rural Business Owner
Age	30	21	27	45
Gender	Male	Female	Male	Male
Location	Mumbai	Delhi	Bangalore	Rural Maharashtra
Occupation	Marketing Manager	Student (Economics)	Startup Founder	Agricultural Supply Business Owner
Annual Income	15 Lakhs +	N/A	10 Lakhs +	5 Lakhs +
Active Platforms	LinkedIn, Twitter	Instagram, Twitter, Snapchat	LinkedIn, Reddit, Startup forums	WhatsApp, Facebook
Usage Patterns	Commutes, work breaks	Between classes, leisure time	Morning, work breaks	Morning, evening
Content Preferences	Quick, concise updates	Short, engaging, visual	Industry news, startup stories	Local news, agricultural updates, simple English
Business Goal	Industry trends, news	Current events, academic growth	Industry news, trends	Agricultural news, market prices
Personal Goal	General current events	Balance academics, news	Broaden knowledge	Improve business knowledge
Functional Goal	Concise, on-the-go news	Quick, convenient news	Relevant business news	Access relevant news easily
Social Goal	Share insights, colleagues	Engage in discussions	Share insights, investors	Share news with community on WhatsApp
Major Concern	Lack of time	Information overload	Time constraints	Limited access to reliable news
Marketing Context
Channels	LinkedIn Ads, Twitter Ads, Google Display	Instagram Ads, Twitter Ads, Campus Ambassadors	LinkedIn Ads, Startup forums, Reddit Ads	Facebook Ads, WhatsApp Groups, Local Radio Ads
Messaging	Quick updates, busy schedules	Quick, easy-to-digest	Relevant, brief news	Reliable news for rural businesses
Content	Case studies, testimonials	Influencer partnerships, user-generated	Success stories, investor insights	Testimonials, success stories
Product Context
Features	Personalized feed, summaries, notifications	Visual summaries, highlights, sharing buttons	Industry feeds, startup news, alerts	Local news, agricultural updates, simple summaries
User Experience	Easy interface, offline reading, minimal ads	Engaging UI, tailored categories, minimal text	Efficient interface, network integration, real-time updates	Simple interface, offline access, minimal data usage, simple English
Engagement	Feedback, LinkedIn sharing, customization	Gamification, discussions, quizzes	Networking, commentaries, funding updates	Community feedback, local language support, WhatsApp sharing

JTBD Summary

Goals	Raj the Busy Professional	Priya the College Student	Amit the Aspiring Entrepreneur	Mohan the Rural Business Owner
Business Goal	Stay updated with industry trends and news	Stay informed about current events for academic and personal growth	Stay updated with the latest industry news and trends	Stay updated with agricultural news and market prices
Personal Goal	Be informed about general current events without spending too much time	Balance between academic commitments and staying updated	Be informed about general current events to broaden knowledge	Improve business knowledge and practices
Functional Goal	Access concise, relevant news on-the-go	Access news quickly and conveniently between classes and activities	Access concise and relevant news that is directly related to business and industry	Access relevant news and updates easily
Social Goal	Share relevant news and insights with colleagues and professional network	Engage in informed discussions with peers and professors	Share industry insights and news with the startup community and potential investors	Share useful news with local community and peers on WhatsApp
Major Concern	Lack of time to read lengthy news articles	Information overload and difficulty finding concise news summaries	Time constraints and the need for quick, relevant updates	Limited access to reliable and concise news sources in simple language.

Why are the users hiring the product?

User	Why are users hiring?	Alignment with Inshorts
Raj the Busy Professional	Raj seeks quick and concise news updates during his busy schedule	Inshorts provides short, concise news summaries that fit Raj's need for efficient access to information.
Priya the College Student	Priya needs quick access to news between classes	Inshorts delivers easily digestible news updates that Priya can quickly consume during breaks.
Amit the Aspiring Entrepreneur	Amit uses Inshorts to stay updated with industry news	Inshorts offers efficient delivery of industry insights and news, keeping Amit informed and competitive.
Mohan the Rural Business Owner	Mohan wants easily accessible local news in Hindi or simple English	Inshorts provides news in simple Hindi or English, helping Mohan stay informed about local updates effectively.

Activation Metric Hypothesis

User profile creation with topic preferences in 1st week:
Measures the percentage of users who complete their profile setup and select topic preferences, indicating initial Personalization and engagement.
Time spent on app in first 1D, 7D: Tracks average user engagement by measuring the duration spent on the app within specific time frames after installation.
Number of app sessions in 1D, 7D, 30D: Indicates how frequently users open the app, providing insights into app stickiness and habitual use.
Number of articles consumed/scrolled in 7D: Measures user interaction with content, indicating the app's relevance and engagement level.
Bookmarks in 30D: Shows user interest in saving articles for later consumption, indicating content relevance and utility.
Number of articles shared in 30D: Indicates user advocacy and engagement, as well as content quality and relevance.
Number of polls/surveys participated in 7D, 30D: Measures user involvement in interactive features, contributing to engagement and feedback.
Number of search sessions: Shows user intent and navigation behavior within the app, reflecting content discovery and user experience.
Number of times users view all 100 customized articles per day in first 30D: Demonstrates deep user engagement with curated content, indicating satisfaction with personalized recommendations.